Tastees logotype and mascot.

I was recently asked to create the logotype and mascot for a new, Chicago based clothing line named Mr. Tastees. The art director indicated that an ice cream cone mascot that paired well with scripted hand-lettering was the ultimate goal.

We went through a few revisions (in nailing down the look of the cone, mostly). They were worth it, though. The final is something I’m proud of and, paired with the Fox and Crow illustration from the last post, is clearly more cartoonish than most my work.

I spent a few years as a project manager and art director at a print design mud hut and another as an art director in the games industry. When necessary, I can break out of my “house” style. Frankly, if it’s lineart I want in on it. I love making pretty lines. And this job wasn’t that much of a departure. Well, except for this sheet of roughs. This one was a bit out there:

Ultimately, it veered back to a more comfortable place and both the client and I dig the results.