410BC and Me

Posted January 21st, 2009 in Illustration.

410bc Latest Three

410BC is a clothing company after my own heart. I’ve worked with them a few times in the past with each collaboration being a positive experience.

I was happy to see a request for three more designs in my inbox over the holidays. Comments in the brief were along the lines of, and I’m paraphrasing, “Make something with Hades and Zeus,” and “How about a tee with Lady Justice or corporate greed featured as a motif?”

The first tee is based on a rejected cover concept for the (now defunct) magazine UR Chicago. The cover needed to portray young couples getting the squeeze as they make their first forays into the workaday world. It was a statement on the shrinking of the middle class if I remember correctly.

I envisioned a bloated, suit encrusted, balding, banker-monster as a potential centerpiece for the cover. It was deemed over the top and we decided upon a Patrick Bateman sort of chap, leaving the monster character to sit in a dark corner of my disease-addled brain. When 410bc mentioned corporate greed, I wanted to revive the concept.

410bc Greed Pencils

410bc Greed Inks

410BC Greed Colors

The second tee is based on memories of a mythology course from elementary school. I spent an inordinate amount of time studying Greek mythology as a kid. As you can imagine, it was a big hit with the ladies and made me very popular with the student body. Here, I tried to incorporate a symmetry of sorts. Zeus, Hades. Apollo, Charon. Fire, water. Good, bad. Life, death.

410BC Mythology Pencils

410bc Mythology Colors

410BC Mythology

Lastly, we have Lady Justice. I’d like to see this one printed large on the shirt.

Lady Justice Pre-edit Pencils

410bc Lady Justice Post-edit Pencils

Lady Justice Colors

lady justice mockup

I hope to illustrate for 410BC in the future; great group of people.

9 Responses to “410BC and Me”

KolorGuild
Jan 23rd, 2009 #

Your work always amazes me with how you work with the shading. Also the wood texture you did in the 410BC logo… Jaw dropping.

jjohnsen
Jan 24th, 2009 #

They;re all great, but that Lady Justice is just fantastic.

Jarrod
Jan 26th, 2009 #

I feel like the greed image needs another color to add to the dimensionality? The ink and blue sketch image before it has a more 3d feel. Which is definitely lost. Might help if another color is allowed? Great Job :)

Mike Rhodes
Jan 27th, 2009 #

Great Work, Ray! The Zeus-Hades pix is awesome in how you used the composition to make the drawing more dynamic. Great use of different textures!

Greed is good, at least when you draw it :D Maybe adding the white color to the areas of wood in the shadow would add some dimensionality?

Lady Justice looks like she’s waiting to use her ‘safe word.’ heh. The line work and staging of that pix is good and the expression on her face and the pose of her right hand are just wonderful, especially in the context of the whole picture. She’s lost her sword, so she has lost the ability to mete out justice, therefore the scales are all kittywampus (see: http://www.urbandictionary.com/define.php?term=kittywampus ).

Tip-Top Trio of Terrific Tee Teasers, Ray!

Lola
Jan 31st, 2009 #

Definitely, I agree. The wood texture is sweet. More textures in ’09!

Ray Frenden
Feb 5th, 2009 #

Kolor, Lola, this year is the year I add texture to things. See: the Earth in my latest post.

jj, thanks, man. Good to hear from you.

Jarrod, I used to do a lot with layered spots, but the style got bitten by a large group of people and I knee-jerk reacted by simplifying my colors. I’m gradually incorporating more color back into my work.

Mike, thanks. Alliteration is always welcomed, har!

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May 9th, 2009 #

thanks, man. Good to hear from you

git oyna
May 24th, 2009 #

thank you

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